Monday, April 16, 2012

POSTER FAIL: The Cold Light of Day

The Cold Light of Day Poster, worst posters 2012

There is a few things failing in this latest poster for the Henry Cavill, Bruce Willis Action film The Cold Light of Day. 

Firstly in what situation would these two men be standing that close together? Is Cavill using Bruce Willis to scratch his back on? While Bruce pulls the same face he does for every poster, what I call the Angry Egg look.

Also the day doesn't look cold at all, the badly photo-shopped background makes it actually look quite nice out, Henry in a shirt, Bruce has rolled up his sleeves. Or is the cold light of day so cold they are using each other for body warmth?

Then there is the tagline:

TIME IS RUNNING OUT
INSTINCT IS HIS GREATEST WEAPON

These two sentences make no sense when put together.

All in all, putting a G where the D is on this poster would make the whole thing make sense.

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